And selling an online course is no exception. We built a team of creative professionals with experience producing tv shows for major networks, creating advertisements for billion dollar companies, engineering YouTube videos that have gone viral, and unleashed them into the world of online education.
By leveraging our deep understanding of human cognitive biases, we successfully create content that achieves the following:
The viewer is entertained and gives you their attention.
The viewer likes you and trusts you.
The viewer is convinced that your opportunity is one worth pursuing.
The viewer receives value that leaves them asking for more.
And selling an online course is no exception. We built a team of creative professionals with experience producing tv shows for major networks, creating advertisements for billion dollar companies, engineering YouTube videos that have gone viral, and unleashed them into the world of online education.
By leveraging our deep understanding of human cognitive biases, we successfully create content that achieves the following:
The viewer is entertained and gives you their attention.
The viewer likes you and trusts you.
The viewer is convinced that your opportunity is one worth pursuing.
The viewer receives value that leaves them asking for more.
While most online Gurus focus their content on themselves and their accomplishments, we created an advertisement centered around a particular student’s success. Given the style of the ad, the viewer is initially led to develop trust and affection for Demetrius. Kevin is then introduced as the source for success so the call to action is both an emotionally gripping and powerful one.
Viewers are tired of rented lamborghinis and big houses as justification to take action. Traditional selfie videos are also overdone. We parodied an iconic scene from The Matrix to offer educational value in an entertaining way and cut through the noise.
The best way to communicate long-form educational content is through fast cuts and music. Although this video is mostly stock footage, it’s engaging and packed with value.
Any viewer that is interested in enrolling into an education program is unsatisfied with their current life and looking for a new path forward. We forced the viewer to assess which life they would rather live by visually representing the appeal of entrepreneurship.
Generally known as an online educator, Tai needed to convince viewers why he would be a strong vendor for premium meat. This ad tells an engaging story and successfully makes the case for Farmers Box to a health-conscious audience that’s often extremely skeptical.
Online Gurus like to leverage luxury cars in marketing for good reason - it’s attention grabbing. This form of advertising is becoming outdated so we added a twist. The viewer is immediately intrigued at the proposed value of the hoodie and later understands the amazing opportunity that is eCommerce.
The Apple vs. PC TV commercials were a part of one of the most successful marketing campaigns in human history. We borrowed this concept and juxtaposed eCommerce with Day Trading - a form of entrepreneurship that became extremely popular due to Robinhood.
Advertisements need to adapt to the platform that they’re meant for. We created this for Tik Tok, Snapchat, and Instagram stories - mediums that are wrongfully ignored by course creators. It is fast paced and mimics the style of a viral Tik Tok video.
Every guy has that girl that they’re trying to impress and is probably out of their league. That’s the reason for buying any program that teaches you how to “pick up” women. Simple Pickup captures this predicament while providing valuable advice in an engaging way, leaving the viewer wondering if there’s even more wisdom that they can pay for in their quest for love.